Our Mission

Our mission is to create high quality waterwear made in an environmentally conscious way, and use business to inspire the desire to contribute to conservation, incorporate sustainability in our way of life, and put into action solutions to our environmental problems.    


We also want to inspire and empower others to be happy, stay active and live life to the fullest, by promoting and facilitating a healthy outdoor lifestyle, and spreading our Pura Vida way of life.  



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